Sephora inside JCPenney

Sephora offers beauty enthusiasts and novices alike an unparalleled assortment of beauty from both classic and emerging brands as well as a unique way to shop for them. With thousands of products showcased on open displays you're encouraged to try touch spray and play with everything in the store. And if you have a question Sephora’s team of educated beauty consultants has your answer—from finding the perfect shade of foundation to diagnosing your skin type. Sephora is the beauty authority.